Sites drift out of date quietly — a few years of small additions, no full pass over the whole thing. One generation brings the page back to a single current standard.
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Before
After
Websites rarely go out of date deliberately. They get a new section for a launch, a banner for a campaign, a page for a partner — each built to whatever the standard was that month — and after a few years the site is a record of its own edit history.
The individual additions are usually fine. What's wrong is that there's no longer one standard: three heading styles, two card treatments, a section that's still using the old spacing.
An update is worth more than the sum of its fixes precisely because it re-imposes a single system. This is also why patching individual sections tends to disappoint — you fix the worst one and the inconsistency simply moves.
Fluid responsive layout rather than desktop-plus-breakpoints. A readable type scale with real hierarchy. Consistent spacing from a defined scale rather than ad-hoc pixel values. Components with proper hover and focus states. Images that don't force horizontal scrolling on a phone.
These are checkable rather than matters of taste, which is what makes them automatable.
Most sites have a handful of real templates — a homepage, a product or service page, an article, a contact page — repeated with different content.
Updating one page per template gives you a system you can then apply, rather than a per-page effort that stalls halfway through.
Pick the page you'd be least comfortable showing a new customer and start there.
Start for free, upgrade when you need to. No hidden fees or contracts.
Switch to yearly and keep up to $200
Perfect for testing the waters
For creators & freelancers
or $200/year — keep $40
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Scale with your team
or $1,000/year — keep $200
