The problem isn't that the site was built badly. It's that it described the product you had eight months ago, and nobody has had a spare week since.
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Transform your outdated site into a modern masterpiece. See the difference for yourself.
Before
After
Most startup sites were fine when they shipped. They went stale because the product, the pricing and the positioning all moved and the site didn't — and every quarter that passes makes the update look like a bigger job.
An early-stage company can go through several descriptions of what it does in a year. Each change should reach the homepage; almost none of them do, because updating it competes with shipping.
When a homepage rebuild costs an afternoon, it stops competing. That's the actual unlock — not a better first version, but a version that can keep changing.
Pre-product-market-fit, an elaborate site is a liability: it's expensive to change, and you will need to change it.
A site that's easy to regenerate is worth more than one that's beautifully crafted, because the value is in being current rather than in being finished.
Startup homepages reach for abstraction early — vision statements where a plain description should be. Visitors who can't tell what the product does leave, and they don't come back to find out.
Say the boring version first. The redesign can make it prominent; only you can decide to write it.
Regenerate your homepage against your current positioning and see how far it had drifted.
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