The homepage has to state the category
The most common SaaS homepage failure isn't visual, it's that a visitor can't tell what the product is within a few seconds. Clever positioning statements — "the operating system for growth teams" — fail this test badly.
A redesign can't fix your positioning, but it can fix the hierarchy that buries it: making the plain-language description prominent instead of subordinate to a slogan, and putting a product screenshot where it does work.


