Design problems are usually specific: no clear hierarchy, spacing that fights itself, text you can't read on a phone. Naming them is half the fix, and the AI does the other half.
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"Bad design" is too vague to act on. Broken down, most underperforming pages fail on the same short list, and each item on it has a known fix.
No hierarchy — everything competes
The most common fault is that nothing on the page is obviously more important than anything else. Five headings at similar sizes, three buttons with equal weight, body copy in the same grey as the labels.
A visitor scanning that page has no route through it, so they leave. The fix is uncomfortable but simple: one primary action, one dominant heading, and everything else visibly demoted.
Spacing that carries no meaning
In a page that reads well, the gap between a heading and its paragraph is smaller than the gap between that paragraph and the next heading. Grouping is done with space.
Pages assembled over time lose this. Sections get equal margins everywhere, so the eye can't tell what belongs with what. Regenerating against a spacing scale restores the grouping without anyone having to think about individual values.
Contrast and mobile text
Light grey text on white looks refined on a designer's monitor and is unreadable on a phone in daylight. Body copy below about sixteen pixels has the same problem.
Both are quantifiable, both are among the most common findings in any real accessibility check, and both are fixed as a matter of course when the page is rebuilt to current defaults rather than to whatever the original stylesheet inherited.
Common questions
How do I know which design problems my page has?
Compare it against the regenerated version. Differences in type size, spacing and contrast between the two are, in effect, the list of what was wrong.
Can I fix one problem without changing everything?
Yes — take the specific styles you need from the export. Fixing contrast alone, for instance, is a stylesheet change rather than a redesign.
Is this the same as an accessibility audit?
No. It corrects several things audits commonly flag — contrast, text size, focus states — but a proper audit covers screen reader behaviour, keyboard navigation and semantics across the whole site.
Does fixing design help conversions?
Hierarchy and readability affect whether people can find and act on your offer, so they plausibly do. Whether they do on your page is something to measure rather than assume.
Run the page you suspect is the problem and read the differences as a diagnosis.