A corporate site serves several audiences who want different things, and the redesign brief is really about serving all of them without the site becoming a filing cabinet.
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A corporate site is read by prospective customers, job candidates, journalists, investors and occasionally regulators. Each wants a different thing, and the usual failure is optimising entirely for the first.
Corporate sites default to abstraction — "delivering value through innovative solutions" — because abstraction is safe to sign off. It also fails to establish anything.
What conveys credibility is specific: named clients, real numbers, dated case studies, actual people with actual titles. A redesign can foreground that material; it can't invent it, and if the site has none, that's the real project.
For many corporates the careers section is the highest-traffic part of the site, and it's routinely a link straight into an applicant tracking system with a different design and no context.
Candidates research before applying. A careers landing page that says what it's like to work there, under your own design, is a redesign target with unusually direct commercial return.
Privacy policy, terms, accessibility statement, regulatory disclosures. Nobody designs these and they must not disappear in a restructure.
Keep the URLs, keep them linked from the footer, and check them explicitly after a redesign — this is the category of page most often broken by one.
Start with careers — it usually has the traffic and the least internal resistance.
Start for free, upgrade when you need to. No hidden fees or contracts.
Switch to yearly and keep up to $200
Perfect for testing the waters
For creators & freelancers
or $200/year — keep $40
For power users & builders
or $500/year — keep $100
Scale with your team
or $1,000/year — keep $200
