Your own site is the one nobody has time for, and it's the one prospects use to judge you. Redesigning it should cost an afternoon, not a client-sized project.
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Before
After
Every agency has a version of the same problem: the site was current when it launched, client work took priority, and now it's two or three years behind the work being shipped. It's an economics problem rather than a taste one.
Agency time is billable or it isn't. A week on your own site is a week of unbilled capacity, and it loses to client work every time it's proposed.
Which is exactly why generation helps here specifically: it moves the site from a week to an afternoon, and an afternoon can be justified in a way a week cannot.
Prospects read one or two case studies and skim the rest. A case study needs the problem, what you did, and what happened — in that order, quickly.
Redesigning should make them scannable rather than longer. The common failure is a beautiful case study layout that takes four scrolls to reach the outcome, which is the only part anyone was looking for.
Unlike most businesses, an agency's website is itself evidence of capability. A dated agency site raises a question about the work in a way that a dated accountant's site does not.
That asymmetry justifies keeping it current on a cadence rather than rebuilding every three years.
Redesign your homepage this afternoon and put the case studies in next week's calendar.
Start for free, upgrade when you need to. No hidden fees or contracts.
Switch to yearly and keep up to $200
Perfect for testing the waters
For creators & freelancers
or $200/year — keep $40
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or $500/year — keep $100
Scale with your team
or $1,000/year — keep $200
